Driving change in the Industry
We are incredibly proud to be shortlisted this year for the Sandwich & FTG Business Development Award
We entered our Platopus Website tool and the judges were quick to see the issues that Datatherapy were seeing in the grab and go industry, and were working hard to solve with our partners.
Let me briefly give you our insights:
The cornerstone of every Sandwich and FTG marketing strategy links back to the brand website for the business, as the virtual shop window for the business.
From a business/marketing perspective any website needs to:
Attract customers and relay the brand integrity and identity to the customer.
Make Product and Location details as accessible and easy to find as possible.
Be easy to change with a minimal cost.
But in addition to this there are operational Sandwich and FTG requirements which must be met:
Product information needs to be accurate and up-to-date.
Allergen and ingredient information needs to be accurate.
Perform well on tablets, laptops and mobile devices.
Search engines need to recognise the products on the site.
Locations (shops) need to have accurate opening times and details.
There needs to be a way to easily progress to an online ordering.
Previous to Platopus Website, the only way an operator could deliver such a site was to engage a digital agency and brief them to build a site to these specs. This work would be treated as an individual job and the client would embark on a long build which could cost tens of thousands of pounds and take up to 8 months to deliver.
The major problems with building sites this way:
Long build time and slow and expensive website updates.
No integration with product data - data manipulated is done manually and mistakes can and do happen.
End Customer user experience depends on the skill of the agency.
In most cases the Marketing Manager does not know exactly what to build - both parties are often building their first FTG website.
If a customer is putting their time into visiting an operators site, they are most likely trying to find some particular information or order online. There is nothing worse as a customer than having to hunt around and less fun scanning a PDF set in tiny text to find out if the pie you fancy is safe to eat.
Platopus Website is a tool to deliver and maintain world class FTG brand websites that delivers the best website customer experience in a whole new way.
A Marketing Technology first in the Sandwich and FTG market that answers the above issues as well as the important topic around allergens information that we have seen with labelling on physical packaging by thinking ahead to the virtual shop front.
Platopus Website can quickly and efficiently deliver a website for a new startup (such as Alfs - a new FTG brand with a new concept in convenience food with Angie Steele as head chef) or a multi-outlet well established brand (such as EAT.) Operators can still work with their agencies to produce copy and graphics/content, but the technical side of the site is wholly taken care of by Platopus with no technical expertise needed.
Please give the team a ring and we would be happy to have a chat about your specific issues and what you want to achieve.
Sammies Award 2019
Whether it’s lunch on the go or a chance to enjoy a quick bite with a friend we all love a sandwich. The British Sandwich and Food to Go Industry Awards (The Sammies) are a chance to recognise and bestow praise upon the industry’s finest.
We are delighted to announce the launch of The Sammies 2019, celebrating all that is great and good in the sandwich and food to go industry. The awards recognise excellence in the industry, awarding all aspects from Sandwich Retailer to Food to Go Innovation.
The Sammies 2019 will be held in the Nine Kings Suite at the Royal Lancaster London Hotel on Thursday 9th May 2019. Hosted by Celebrity Chef Theo Randall, the evening promises to be an event packed full of excitement, achievement and recognition.